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SELLING AUDITING SERVICES
Quality | Financial | Health & Safety
Selling Auditing/Compliance Services – do you prospects even know what the purpose of an audit is?
As a certified OHSAS 18001 Auditor and Health & Safety Consultant who is also well versed with the HSG65 Management Systems, Majid conducts compliance audits in various industry sectors very frequently.
Selling auditing ‘compliance’ can be done proactively, reactively, or even as part of an ‘up-sell’ to new and existing clients.
Depending on the prospect’s own understanding of the value in having an audit conducted or not, often determines the best approach to take when selling any auditing service.
What is meant by compliance and when should an audit be conducted?
What is the purpose it serves, and what are the implications of non-compliance?
Why should you be the one to help them?
These are the primary questions which the prospect needs to answer before you try and ‘close’ them. Can your prospects answer them?
