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HOW TO SELL TRAINING COURSES & PACKAGES
THE APPROACH TO SELLING BOTH; CERTIFIED TRAINING PACKAGES AND BESPOKE TRAINING PACKAGES
Selling Training Services – Features/Benefits Vs Solutions
As the top Sales Professional in the UK for an international IT training (commission only), in addition to a wealth of experience in selling training services for his own international health & safety consultancy, Majid has a wealth of experience when it comes to selling training services.
What distinguishes the ordinary sales people from the extraordinary ones is the mindset with which they approach the prospect. In terms of ‘features and benefits’, there is no difference in the proposition offered when certified courses are concerned; in fact, the prospect will most likely be aware of your offerings before you even meet them. The differences in bespoke courses are also likely to be minimal since they are designed to bridge certain knowledge gaps. So, what makes the features and benefits of your training stand out from your competitors? Very little!
The difference is achieved in the approach one takes in order to win the business.
Book a FREE 15 minute call with Majid to explore how your approach can be fine-tuned to win more business.
